Maria Sygard Steen
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Branding - Dada hårstudio

The concept is built around ”cut”, geometry” and “flexible usage”. The project was to develop an Identity Design for Dada hårstudio, packaging for hair products and design for gift cards. The purpose of the design was to strengthen Dada´s unique selling point. The main target group for the hair salons is aged 20-40 years. By creating an exciting design that stands out, one can more easily attract regular customers.

Dada Hair Studio looks at itself as unique, and this is represented by use of color and abstract shapes that are in all the products.

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